Jen Allen, Realtor Discusses her Business Plan, Part 2

Posted by Peak Realty on Monday, November 9th, 2015 at 5:17pm.

"[With all marketing], I think it's important to start off with some social proof."

- Jen Allen

Realtor, Peak Realty 

Listen to interview w/ Jen Allen at Peak Realty & Keelan McCamey, Realtor at Peak Realty for information on your first year as an agent!

Key Takeaways:

  • Start all marketing communications with social proof (ex. client testimonials, vendor recommendations, etc.)
  • Write hand-written notes everyday. These are powerful for both Mets & Haven't Mets
  • For listings, use this current listing business to get future business by sending out 'Just Sold' postcards to the entire neighborhood when home closes
  • For listings, when home goes under contract send out 50 handwritten notes to nearby neighbors, or mail to a short-list of neighbors from the title company based on past sold date  
  • After making the first touch with the most viable neighbors who may sell, add these people to an ever-growing farming database  
  • Whatever approach is used, STAY CONSISTENT w/ communications, especially with your 12-direct program. With each deal, set aside different %s for future marketing efforts
  • Don't be afraid of creating content (ex. video, etc.) and putting yourself out there, if you can project confidence!
  • Pick a relevant topic or question that has recently come up in your own business, and share this information with your online audience...we as full-time Realtors KNOW what's happening in our market...we should be sharing this info!
  • Provide Real Estate Reviews to your clients. This is a printout of all the sales in their neighborhood over the past 12 months, along with any other relevant market statistics. Begin these in January for everyone we know who owns a home...stay busy in the winter, provide value and ask for referrals 

There are so many critical factors to consider in the first year as a realtor. Becoming a professional marketer is certainly an important aspect if you want to become a top-producing Realtor! 

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