- Follow a process when creating content that includes a creative and efficient way to create new material. Reason for this is that just as much of your time will be spent repurposing the original content you created.
- Whatever you do, have a content creation process that is repeatable and predictable. It’s wise to follow a series of steps such that you can delegate this work to a marketing assistant later.
- We must continually focus on what moves the needle in our businesses with lead generation. With that said, social media and online marketing is here to stay. The reality is that our potential clients are on the internet several hours/day. We must meet them where they are, providing value every single day. Creating a content library for our audience, growing that audience over time and continually adding more value will attract the best clientele!
Part I: Steps for Creating Content
- Research topic
- Create a show outline in word
- Do the show (vlog or podcast) in 1 take, un-edited
- Post-production (add Intro/Out-tro to video and/or audio)
- Upload audio files to your SoundCloud.com account (this syndicates to iTunes, Stitcher and TuneIn once you register on these sites using your RSS feed from your SoundCloud account)
- If a video, upload content to YouTube and optimize
- Write a short article with Key Takeaways (keep it brief) and publish the post on your blog
- Use Canva.com to create quote cards to use in the blog post and for direct posts to facebook, Instagram and twitter
- If you’re doing a vlog, upload the original video to facebook as well (instead of using a YouTube link) since you’ll be given more weight in the feed by facebook’s algorithm
- Boost the post on facebook, if you believe the content is good enough
- Create an original article on LinkedIn Pulse (LinkedIn’s publishing platform
Part II: Share Content from blog/YouTube/SoundCloud, etc. on Social Platforms
- Google+ post
Peak Realty Academy, Episode 3: Repurposing Content on Social Media
Finding ways to reach more clients online by leveraging technology and offering real value is one way to attract clients to your personal brand. This takes time and effort! Do you view yourself as a professional marketer? Will do you show up everyday and push yourself to create value for others? If so, content marketing may be just the ticket for you!
Considering a career in real estate? If so, please consider calling me for a confidential talk about your goals: 303-709-8778.
Keelan McCamey, Realtor