- Some real estate agents who get into the industry simply don’t like business networking. These agents may (shortsightedly) believe the following:
- Networking events are mostly a waste of time
- They may not believe they’re any good at networking with other business owner
- They may think that the people at networking events are self-serving, or “smarmy” (I had to look up this word!)
- Finally, agents may not believe they need any additional contacts above & beyond what they already have; as such, they’re comfortable with their current sphere and don’t want to take the time to continually build their database
- Your mindset and attitude going into any lead generation activity is paramount. Business networking is no different. Here are four (alternate) mindset approaches that agents may want to consider adopting to approach events with a motivational focus:
- Focus on learning something at the event!
- Have the intention of identifying some common interests with other attendees
- Confidently communicate the real value you have to offer, no matter where you are in your career
- Having a higher purpose for doing what you do (ex. serving others, building your community, etc.) allows you to more easily communicate WHY you’ve chosen your current path, especially when communicating with people you may not know. Make certain your mentor has worked with you on understanding your professional value inside/out prior to the event
Networking – Love It or Hate It?
What if everything you did in your business was centered 100% on your client, including your networking strategy? What if your approach to business networking made you the go-to concierge for your entire client sphere and their friends? What would this communication look like on a weekly basis, both with your clients and your business network? What if every charity activity, client appreciation event, post-sale customer service touch (or any other value) involved local businesses that you’ve personally vetted? What experiences do you envision for your clients, in tandem with your network?
The questions we ask determine the quality of our business and personal lives. The bottom line: are you asking the right questions before engaging in business networking? Then, are you taking the appropriate actions to get into these new relationships?
If you’re considering a career change, consider calling me for a real-world talk about what it takes to succeed as an agent in today’s market: 303-709-8778.
Thank you for considering this,
Keelan McCamey, Realtor