Branding vs. Selling – What’s More Important?

Posted by Keelan McCamey on Monday, June 20th, 2016 at 9:27am.

Key Takeaways:    

  • Branding and selling are equally important. How you obtain new business and serve clients, along with your branding, all work together in tandem to create the client experience you’re aiming for.  The messaging, look & feel of your company both offline and online make an impression. You can take this idea even further and argue that your allied resources and referral partners are an extension of your company’s brand.
  • While sales and branding are important, many new agents who try to make a splash in the industry get overwhelmed with all of the marketing and prospecting options available to them. As a result, many agents become frustrated and simply give up.
  • It’s important to get into relationship with a coach who can simplify things and help you develop a winning strategy. You may want to consider working with a coach who knows traditional lead generation methods, as well as new online marketing approaches that are proven to work.
  • The agent is the brand and most consumers choose their agent based on the relationship, and not the company. This is backed up by consumer data from the National Association of Realtors, and things haven’t changed in this regard for many years. People do business they know, like and trust. If real estate is a relationship business, how can we focus on different methods of lead generation and marketing training that will pull more people into our sphere of influence? Building a personal brand is different for every agent, so a coach who can help you craft messaging around your strengths will help.

Branding & Selling  

Final Thoughts
Your personal brand and your ability to generate sales are both equally important!  At Peak Realty, we consistently create content to offer more value…this is done on purpose (5-6 days a week) to give ourselves the opportunity to scale our brand. On the flip side, *selling is all about showing up everyday and making things happen to get new business (i.e., picking up the phone and talking to people).

We’re constantly working on both prospecting and branding…this is why we always tell people we’re “old school” using new tools. We cannot ignore the realities of the internet and the potential that exists with scaling our business.

Want to talk with Jen or myself about a career change?  Please consider calling for a confidential discussion about your professional goals: 303-709-8778.

Thank you for considering this.

Keelan McCamey, Realtor
Peak Realty

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