Some real estate agents who get into the industry simply don’t like business networking. These agents may (shortsightedly) believe the following:
Networking events are mostly a waste of time
They may not believe they’re any good at networking with other business owner
They may think that the people at networking events are self-serving, or “smarmy” (I had to look up this word!)
Finally, agents may not believe they need any additional contacts above & beyond what they already have; as such, they’re comfortable with their current sphere and don’t want to take the time to continually build their database
Your mindset and attitude going into any lead generation activity is paramount. Business networking
Some agents entering the real estate industry seem to defy conventional wisdom of what it takes to succeed. Why is this group of agents getting better results? We believe it has to do with how these agents run their brains; basically, their outlook and the actions they take on a daily basis.
In a popular Ted Talk by Simon Sinek, he talks about the Why, What and How of communication by both individuals and company brands alike. He claims that companies that begin with an aspirational “Why” before getting to the specifics of the “How” and “What” results in a better connection with clients. Once a meaningful connection is made, whatever detailed information about the product or service that gets communicated to the